.Joburg Value Proposition

The following serves as a limited set of examples of how the .Joburg TLD can establish a value proposition for the City of Johannesburg and its residents:
.Joburg Value Proposition

Reserved Name List and Priority Application for the City

The city will have the opportunity to establish its own online brand identity using the .Joburg TLD as a foundation. Various names can be reserved for the City’s exclusive use, thus allowing the city to establish a uniform and scalable online identity for the provision of municipal related services. e.g. hospitals.joburg, icc.joburg, police.joburg, parks.joburg, rates.joburg etc.

Brand Building, which identifies with the City:

This is an opportunity for brands that are based in Johannesburg to identify with the city and to set their roots in the Johannesburg digital space. Having a dotJohannesburg domain name will also assist brand owners with search engine optimisation (SEO) campaigns thus ensuring that prospective customers and users are able to find locally relevant content, products and services quicker and more efficiently, e.g. Gautrain.Joburg

Establish a unique platform for the promotion of Johannesburg based tourism services, products and information (portals):

There are tourism related touch points that are unique to the city of Johannesburg such as ‘Gold Reef City’, ‘Sandton’ and ‘Hillbrow’. A dotJoburg domain name provides these unique city touch points with a distinct and easily recognisable online identity. These ‘portals’ can be run privately or by the city, or a combination of both. e.g. GoldReefCity.Joburg, JazzFestival.Joburg, NightLife.Joburg, events.Joburg

Facilitating Local Community and Socio-Economic Growth:

Johannesburg based communities can showcase their commitment to local growth and change, or simply utilise the space to organise and coordinate their activities and services. e.g. ilove.Joburg, outreach.Joburg, safety.Joburg

Intellectual Property Rights (IPR) Protection

Brand owners and users will have a secure, world-class registry system with associated policy infrastructure that will ensure sufficient mechanisms for the protection of intellectual property and consumer rights. e.g. nandos.Joburg, bmw.Joburg, holidayinn.Joburg

International competitiveness and relevance:

Major cities all over the world are developing and promoting their brands in an attempt to compete as a tourist, event or investment destination. Many of these cities have reverted to new TLDs in an attempt to establish strong online brands in order to tap into the virtually limitless tourist market utilising the Internet, .e.g. london, .berlin, .paris, .sydney etc.

Developing and Showcasing Brand Ambassadors:

e.g. NelsonMandela.Joburg, WilliamKentridge.Joburg, Sisulu.Joburg, OrlandoFC.Joburg